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InfoComm 2018 – from the Perspective of Rammer’s CEO

Just in case you are wondering what InfoComm is, it is the largest and most exciting event in North America, focussed on the pro-AV industry, with over 1000 exhibitors, thousands of products and more than 44000 attendees from 110 countries around the world. I think I made quite an impression there.

InfoComm 2018 is produced by the Audio-Visual and Integrated Experience Association, more commonly known as AVIXA. It was held at the North and Central Halls of Las Vegas Convention Center. And must I say, the three days from June 6 to June 8 were sheer fun. The event brought out vibrancy in its truest form.



Let me take the opportunity to make a special mention to Yamaha Unified Communications for inviting me to InfoComm and be a part of their AI Panel. It was a privilege representing Rammer at the grand event and discussing with an interactive and enthusiastic audience on “AI  in Enterprise Communications Environment”. At the event, Yamaha UCC had some revelations to make. At Booth N1227, they not just announced and demonstrated their newly released YVC-200 speakerphone for your on-the-go meetings but also launched a complete, ready-to-install Conference Solution for Large Conference Rooms and Boardrooms.


What UCC Is

Unified communications and collaboration (UCC) describes the combination of communications and collaboration technologies and can be elaborated as a versatile conferencing software that takes the various methods used in conference calls, such as text, audio, video, and virtual whiteboards, and makes them available through a single interface. The UCC exhibitors consisted of both Hardware and Software solutions for a seamless communication and collaboration experience in enterprises and SMB. It was very prominent that communication software have rapidly evolved from cloud-based “communications as a service” (CaaS) to “unified communications as a service”, or UCaaS ideally suited for the small-business and enterprise.



There were nearly 25 exhibits at InfoComm 2018, and could I easily observe some key trends across them: 

1. Quick Launch and Integrated Solutions with the capability for enterprise organizations to function seamlessly with any CaaS and provide an agnostic platform for integrations and customizations.

2. The growing need for end-to-end Meeting Room solutions, right from scheduling to sending meeting summary, are trying to provide conversational intelligence to the meetings to automate transcription and action items.

3. Well-projected vision of the biggies in UCC for intelligent meeting solutions, which are not yet available but are scheduled to come by the next year hopefully.


I sat for an hour, just one night before the day and made complete use of the MyShowPlanner for InfoComm 2018 to plan my day, fix appointments and schedule visits as per the floor plan.

At the venue, the InfoComm 2018 Mobile App made it easier for me to make most out of the 6 hours I had on the floor. The entire experience was smooth a Belgian chocolate.



Here’s the gist of a few renowned exhibitors at InfoComm 2018:

1. Intel Unite Solution: Designed as an open platform, Intel recently announced new plugins for Cisco Telepresence, Cisco WebEx, and Huddly, creating an integrated and simplified experience in how we meet.

2. Lenovo ThinkSmart Hub 500 – a Skype for Business™ purpose-built device that also integrates with Microsoft® Office 365™ 

3. Google’s Re-Imagined Whiteboard – Google makes collaboration even more effective with its upgraded G Suite features Jamboard and Google Meet for effective collaboration. You can cast your Jam to a Hangout with just a couple of taps so all participants can see ideas come to life, and even join-in using the Jamboard app.

4. Microsoft Teams and Surface Hub 2 to make a compelling value proposition with the duo for complete collaboration. ()

5. Exciting live demo of Zoom Rooms conference room solutions with a variety of configurations and extension products, including Scheduling Display, Digital Signage, and Zoom Rooms for Touch.


Some of the other worth mentioning displays were Ricoh Meeting Room Solutions, Blue Jeans Meeting Rooms with Dolby Voice, Highfive Conferencing, Infocus Mondopads and projectors, Cisco Weber Board, and a lot more.

Overall, it was a great Experience and a must go for the next year too. Eagerly awaiting InfoComm 2019!

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